| Type | Subsidiary of FGX International |
|---|---|
| Founded | 1919 |
| Founder(s) | Sam Foster |
| Headquarters | Smithfield, Rhode Island, USA |
| Products | Eyewear and Sunglasses |
| Website | fostergrant.com |
Foster Grant, or FosterGrant, is a brand of eyewear founded by Sam Foster in 1919. The FosterGrant brand is a subsidiary company of FGX International, a consumer goods wholesaler with headquarters in Smithfield, Rhode Island, USA.
Foster Grant's original production line was ladies' hair accessories; over the company's lifetime they also produced other plastic materials including heart-lung pumps.[1]
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Foster Grant's 1960s sunglasses ad campaign "Who's that behind those Foster Grants?," by the Geer, Dubois advertising agency, included celebrities Peter Sellers, Louis Jourdan, Carroll Baker, Claudia Cardinale, Elke Sommer, Anita Ekberg, Vittorio Gassman, Anthony Quinn, Mia Farrow, Robert Goulet, Julie Christie, Woody Allen, OJ Simpson, Raquel Welch, Terence Stamp, and Vanessa Redgrave.[2]
That famous ad campaign was reintroduced around the year 2000 with model Cindy Crawford and race car driver Jeff Gordon.
Beginning in January 2009, Raquel Welch will be the star of a national television advertising campaign for the Foster Grant Reading Glasses collection. FGX International plans to spend over $12 million in measured media on consumer television advertising in 2009. The ads are created by Ferrara & Co. of Princeton, NJ and produced by television director Bob Giraldi.
Foster Grant is launching television commercials in 2010, once again including Hollywood icon Raquel Welch.